Retail
The retail sector encompasses all activities and companies dedicated to selling products and services directly to end consumers for their personal or domestic use. This sector includes a wide variety of sales formats, such as physical stores, online stores, supermarkets, and shopping centers.
What is Retail?
Retail, also known as retail trade, is the process of selling goods and services directly to end consumers. This sector is an essential component of the economy, as it acts as an intermediary between producers and consumers, facilitating the distribution of products and satisfying the needs and desires of customers. Retail encompasses a wide range of businesses, from small local stores to large international chains and online stores.
Main Features of the Retail Sector
Contact UsPoint of Sale to the Final Consumer
Retail focuses on direct sales to end consumers for their personal use.
Variety of Formats
Includes various formats such as physical stores, online stores, supermarkets, shopping centers, and flea markets.
Customer Experience
The sector emphasizes the shopping experience, offering quality customer service and creating a pleasant environment at the point of sale.
Inventory Management
Retail companies must efficiently manage their inventories to meet consumer demand and avoid excess stock.
Marketing Strategies
Retail uses various marketing strategies to attract customers, such as promotions, discounts, and advertising.
Difference between CPG's and the Retail Sector
The main difference between CPG's and the retail sector lies in their focus and scope. CPG's specifically refer to products and services intended for the final use of the consumer, such as food, clothing, appliances, and entertainment services. These goods can be marketed through various channels, including the retail sector. On the other hand, the retail sector, encompasses all activities and companies involved in the direct sale of goods and services to end consumers, regardless of whether they are CPG's or not. While CPG's focus on the products themselves, the retail sector focuses on the process and sales channels to the final consumer, covering a wide range of formats such as physical stores, online stores, and supermarkets.
