CPG's
CPG's refer to products and services bought by individuals to fulfill their personal needs and desires. These items are intended for the direct consumption or use of the consumer and can include both durable goods like automobiles and appliances, as well as non-durable goods such as food, beverages, and personal hygiene products.
What are CPG's?
CPG's are products and services that are purchased and used by end consumers for their personal or domestic use.
Categories within CPG's
Contact UsDurable CPG's
These are those that have a prolonged useful life and are not consumed quickly. Examples include furniture, appliances, and automobiles.
Non-Durable CPG's
These are products that are consumed or wear out quickly and need to be replaced frequently. Examples include food, beverages, and paper products.
Consumer Services
These are activities or benefits offered for personal consumption, such as hairdressing services, entertainment, and tourism.
Difference between CPG's and the Retail Sector
The main difference between CPG's and the retail sector lies in their focus and scope. CPG's specifically refer to products and services intended for the final use of the consumer, such as food, clothing, appliances, and entertainment services. These goods can be marketed through various channels, including the retail sector. On the other hand, the retail sector, encompasses all activities and companies involved in the direct sale of goods and services to end consumers, regardless of whether they are CPG's or not. While CPG's focus on the products themselves, the retail sector focuses on the process and sales channels to the final consumer, covering a wide range of formats such as physical stores, online stores, and supermarkets.
